• June 27, 2008

    Lights, Camera, Traction

    t's the end of June and summer vacation is near... Aaaaahhhh! And only a little over a month to go before you can find our new products in stores. We just approved the final TV commercial for our biggest product this fall, and we put together a short teaser for you! Visit the Movies section to get a glimpse of the star of the show! Write to us in the Ask a Designer section and let us know what you think!

  • June 4, 2008

    We're baaaack

    Hi all!

    Well, it's been a while! Time flies when you're having fun - and we can see what YOU have been doing in that time - it's amazing how many fantastic models we see in the Gallery, and we are flooded with questions! And almost 1.5 million of you have watched the Behind the Design movie! We're so happy to see how excited you are about the Design Studio, and although we can't answer all the questions we receive, we will keep posting new Q&As as fast as we can. So keep them coming! We love hearing from you.

    Now, I'm sure you're wondering what we have been doing all this time. Well, we finished and approved the final version of the TV commercial for our biggest product launch in August. We had a lot of fun shooting the commercial, and we can't wait to see and hear your reactions when you see the product. We'll give you a sneak preview in the movies section before it goes live :-)

    We are also working on a whole new section about Power Functions. The plan is to give Power Functions its own site here on LEGO.com by August this year. So there is a lot of planning and production going on for that as well.

    2010 may seem like a long way away, but for the design team, it's just around the corner, and we have started planning for what themes and areas we want to explore now. You can always write to us in the Ask A Designer section and let us know what kind of TECHNIC models you would like to see!

    Until next time,
    Niels Henrik